Marketing

SSAB processes the personal data of individuals for various marketing purposes. When an individual provides SSAB with contact details, for example, in connection with the sale of a product or service, contacts SSAB's customer service, orders a handbook or other materials on the website or participates in competitions or surveys, SSAB may use the individual’s personal data for marketing purposes and to promote SSAB's latest products and services as well as to personalize the user experience.

SSAB may create user-group profiles or segment data for the purpose of creating aggregated statistics about the use of SSAB's websites, products and services, such as to estimate the number of users, viewed pages, email reads and detect which parts of the website users find the most useful, to identify features that could be improved and to provide context-based advertising to user groups. Data collected for these purposes is not used to identify a particular user but to analyze how users in general or user groups use the website or services.

The personal data will be retained only for as long as necessary to fulfill the purposes defined above. After that, personal data will be removed except when personal data retention is required by law or rights or obligations by either party.

The main rules for the marketing retention periods:

• Data collected in connection with customer service, other interaction with SSAB, surveys and competitions will be retained for as long as necessary to manage and handle the matter in question.

• SSAB will delete or anonymize data used for marketing purposes after a reasonable period of time has lapsed from last contact between the individual and SSAB.